ProgramCIP 09.0909

Communication Management and Strategic Communications

A program that focuses on the critical thinking, analysis, and practical skills essential to developing and implementing communication strategies that advance organizations goals and missions. Includes instruction in communication management, crisis communication, communications law, digital and traditional marketing strategies, media relations, social media strategies, strategic communication, traditional and emerging media, and writing for the media.

Definition from U.S. Department of Education, National Center for Education Statistics (CIP 2020).