Knowledge
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Definition from U.S. Department of Labor, Employment and Training Administration (USDOL/ETA) (O*NET 31.0 (August 2026)).
01.
Jobs that draw on it most
50 jobs- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products4.9 of 5
- Advertising Sales Agents4.8 of 5
- Sales Managers4.8 of 5
- Real Estate Brokers4.8 of 5
- Marketing Managers4.7 of 5
- Advertising and Promotions Managers4.7 of 5
- Insurance Sales Agents4.6 of 5
- Retail Salespersons4.5 of 5
- Photographers4.5 of 5
- New Accounts Clerks4.4 of 5
- Sales Engineers4.3 of 5
- Telemarketers4.3 of 5
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products4.3 of 5
- Real Estate Sales Agents4.3 of 5
- Lodging Managers4.3 of 5
- Opticians, Dispensing4.3 of 5
- Hearing Aid Specialists4.2 of 5
- Hairdressers, Hairstylists, and Cosmetologists4.2 of 5
- Door-to-Door Sales Workers, News and Street Vendors, and Related Workers4.2 of 5
- Parts Salespersons4.1 of 5
- Audiologists4.1 of 5
- Agents and Business Managers of Artists, Performers, and Athletes4.0 of 5
- Automotive and Watercraft Service Attendants4.0 of 5
- Buyers and Purchasing Agents, Farm Products4.0 of 5
- Animal Breeders3.9 of 5
- First-Line Supervisors of Retail Sales Workers3.9 of 5
- Public Relations Specialists3.9 of 5
- Fundraisers3.9 of 5
- Travel Agents3.9 of 5
- Special Effects Artists and Animators3.9 of 5
- Jewelers and Precious Stone and Metal Workers3.8 of 5
- Chief Executives3.8 of 5
- Fundraising Managers3.8 of 5
- Public Relations Managers3.8 of 5
- Merchandise Displayers and Window Trimmers3.8 of 5
- Pesticide Handlers, Sprayers, and Applicators, Vegetation3.8 of 5
- Bicycle Repairers3.8 of 5
- Interior Designers3.8 of 5
- Cooks, Private Household3.7 of 5
- Securities, Commodities, and Financial Services Sales Agents3.7 of 5
…and 10 more jobs.
02.
Programs that lead to those jobs
- Marketing/Marketing Management, General6 jobs
- Selling Skills and Sales Operations6 jobs
- Public Relations, Advertising, and Applied Communication5 jobs
- Public Relations/Image Management5 jobs
- Communication, General4 jobs
- Consumer Merchandising/Retailing Management4 jobs
- Digital Arts4 jobs
- Political Communication3 jobs
- Graphic Design3 jobs
- Retailing and Retail Operations3 jobs
- Special Products Marketing Operations3 jobs
- Agricultural/Farm Supplies Retailing and Wholesaling2 jobs
- Real Estate Development2 jobs
- Speech Communication and Rhetoric2 jobs
- Sports Communication2 jobs
- International and Intercultural Communication2 jobs
- Communication Management and Strategic Communications2 jobs
- Web Page, Digital/Multimedia and Information Resources Design2 jobs
- Cosmetology/Cosmetologist, General2 jobs
- Apparel and Textile Marketing Management2 jobs
- Visual and Performing Arts, General2 jobs
- Art/Art Studies, General2 jobs
- Drawing2 jobs
- Intermedia/Multimedia2 jobs
- Painting2 jobs
- Jewelry Arts2 jobs
- Metal Arts2 jobs
- Pharmaceutical Marketing and Management2 jobs
- Business/Commerce, General2 jobs
- Business Administration and Management, General2 jobs
…and 108 more programs.