JobSOC 11-2021
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Definition from U.S. Department of Labor, Employment and Training Administration (USDOL/ETA) (O*NET 31.0 (August 2026)).
01.
Studied through
9 programs- Consumer Merchandising/Retailing Management19.0203
- Apparel and Textile Marketing Management19.0905
- Pharmaceutical Marketing and Management51.2011
- Marketing/Marketing Management, General52.1401
- Marketing Research52.1402
- International Marketing52.1403
- Digital Marketing52.1404
- Marketing, Other52.1499
- Hospitality and Recreation Marketing Operations52.1910
02.
Draws on
- Sales and Marketing4.7 of 5
- English Language4.5 of 5
- Customer and Personal Service4.3 of 5
- Communications and Media4.1 of 5
- Administration and Management4.0 of 5
Importance as rated in O*NET (1 to 5); areas rated 3.5 or more, up to eight.