ProgramCIP 52.1404

Digital Marketing

A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

Definition from U.S. Department of Education, National Center for Education Statistics (CIP 2020).

Also called Digital Innovation in Marketing.