JobSOC 13-1161
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Definition from U.S. Department of Labor, Employment and Training Administration (USDOL/ETA) (O*NET 31.0 (August 2026)).
01.
Studied through
16 programs- Consumer Merchandising/Retailing Management19.0203
- Apparel and Textile Marketing Management19.0905
- Business Analytics30.7102
- Applied Economics45.0602
- Marketing/Marketing Management, General52.1401
- Marketing Research52.1402
- International Marketing52.1403
- Digital Marketing52.1404
- Marketing, Other52.1499
- Apparel and Accessories Marketing Operations52.1904
- Tourism and Travel Services Marketing Operations52.1905
- Tourism Promotion Operations52.1906
- Vehicle and Vehicle Parts and Accessories Marketing Operations52.1907
- Business and Personal/Financial Services Marketing Operations52.1908
- Special Products Marketing Operations52.1909
- Hospitality and Recreation Marketing Operations52.1910
02.
Draws on
- English Language4.2 of 5
- Sales and Marketing3.6 of 5
Importance as rated in O*NET (1 to 5); areas rated 3.5 or more, up to eight.