ProgramCIP 52.1401
Marketing/Marketing Management, General
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Definition from U.S. Department of Education, National Center for Education Statistics (CIP 2020).
Also called Social Media Marketing.
Leads to
7 jobs- Advertising and Promotions Managers11-2011
- Business Teachers, Postsecondary25-1011
- Fundraisers13-1131
- Fundraising Managers11-2033
- Market Research Analysts and Marketing Specialists13-1161
- Marketing Managers11-2021
- Sales Managers11-2022
Knowledge those jobs draw on
- English Language7 of 7
- Customer and Personal Service6 of 7
- Sales and Marketing6 of 7
- Administration and Management6 of 7
- Communications and Media2 of 7
- Administrative2 of 7
- Computers and Electronics2 of 7
- Education and Training1 of 7
- Economics and Accounting1 of 7
- Mathematics1 of 7
- Law and Government1 of 7
- Personnel and Human Resources1 of 7
How many of the linked jobs rate the area important (O*NET importance 3.5 or more out of 5).