JobSOC 11-2011

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Definition from U.S. Department of Labor, Employment and Training Administration (USDOL/ETA) (O*NET 31.0 (August 2026)).

01.

Studied through

4 programs

Public Relations, Advertising, and Applied Communication09.0900
Public Relations/Image Management09.0902
Advertising09.0903
Marketing/Marketing Management, General52.1401

02.

Draws on

Sales and Marketing4.7 of 5
English Language4.7 of 5
Communications and Media4.6 of 5
Administration and Management4.5 of 5
Customer and Personal Service4.5 of 5
Administrative3.9 of 5
Personnel and Human Resources3.7 of 5
Computers and Electronics3.7 of 5

Importance as rated in O*NET (1 to 5); areas rated 3.5 or more, up to eight.