ProgramCIP 09.0900
Public Relations, Advertising, and Applied Communication
A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
Definition from U.S. Department of Education, National Center for Education Statistics (CIP 2020).
Also called Public Relations and Advertising, Applied Communication.
Leads to
6 jobs- Advertising and Promotions Managers11-2011
- Communications Teachers, Postsecondary25-1122
- Fundraisers13-1131
- Fundraising Managers11-2033
- Public Relations Managers11-2032
- Public Relations Specialists27-3031
Knowledge those jobs draw on
- English Language6 of 6
- Customer and Personal Service5 of 6
- Administration and Management5 of 6
- Sales and Marketing5 of 6
- Communications and Media4 of 6
- Administrative2 of 6
- Computers and Electronics2 of 6
- Education and Training1 of 6
- Personnel and Human Resources1 of 6
How many of the linked jobs rate the area important (O*NET importance 3.5 or more out of 5).
See also
- Public Relations/Image Management09.0902
- Advertising09.0903