ProgramCIP 09.0902
Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Definition from U.S. Department of Education, National Center for Education Statistics (CIP 2020).
Also called Social Media Management.
Leads to
6 jobs- Advertising and Promotions Managers11-2011
- Communications Teachers, Postsecondary25-1122
- Fundraisers13-1131
- Fundraising Managers11-2033
- Public Relations Managers11-2032
- Public Relations Specialists27-3031
Knowledge those jobs draw on
- English Language6 of 6
- Customer and Personal Service5 of 6
- Administration and Management5 of 6
- Sales and Marketing5 of 6
- Communications and Media4 of 6
- Administrative2 of 6
- Computers and Electronics2 of 6
- Education and Training1 of 6
- Personnel and Human Resources1 of 6
How many of the linked jobs rate the area important (O*NET importance 3.5 or more out of 5).