ProgramCIP 52.1402

Marketing Research

A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Definition from U.S. Department of Education, National Center for Education Statistics (CIP 2020).